TK Maxx
Abso-TK-lutely
Can you out-gift Santa? Abso-TK-lutely. Just ask Simon. And his family who are overly excited about his arrival on Christmas morning. This was our first work for TK Maxx and launches their new brand platform.
We followed up with the story of Confetti Katie. A shopper who gets so abso-TK-lutely excited by big brands at small prices she explodes in confetti every time she shops. Quite the wonderful affliction.
OOH and social ran in conjunction with the film, launching a new brand look and feel for TK Maxx that brings the abso-TK-lutely platform to life in every channel.