Jeremy Hogg is the
ECD at Howatson+Company

Bio

TK Maxx
Abso-TK-lutely
Can you out-gift Santa? Abso-TK-lutely. Just ask Simon. And his family who are overly excited about his arrival on Christmas morning. This was our first work for TK Maxx and launches their new brand platform.



We followed up with the story of Confetti Katie. A shopper who gets so abso-TK-lutely excited by big brands at small prices she explodes in confetti every time she shops. Quite the wonderful affliction.

OOH and social ran in conjunction with the film, launching a new brand look and feel for TK Maxx that brings the abso-TK-lutely platform to life in every channel.


Agency — Howatson+Company
Executive Creative Directors — Jeremy Hogg & Richard Shaw
Creatives — Katy Hulton & Elly Pipiciello, Olive Jones-Evans & Phoebe Gribble
Head of Design — Ellena Mills
Designers — Jo Cao & James Miller
Suits — Renee Hyde & Katy Ward
Producers — Josh Mullens, Caitlin Perz & Holly Alexander
Director — Damien Shatford
Photographer — Juli Balla, Juliet Taylor
Production — Sweetshop, The Kitchen, Rumble & Heckler, Pool Collective
Client — Tony Dunsheath

Executive Creative Director
Howatson+Company

+61 415 325 174
jeremythehogg@gmail.com