Tiger
Beer with bite
Brewed in Singapore, Tiger is an icon of Asia's streets. To celebrate this, we created a visceral campaign that captures the boldness and vibrancy of Tiger. From street food to cityscapes, neon signs to breweries, we didn’t just tell you about Tiger, we pulled you out of your seat and slammed you down in Asia.
Agency — Marcel Sydney
Creative Chairman — David Nobay
Executive Creative Director — Scott Huebscher
Creatives — Jeremy Hogg, Kevin Masters & Wesley Hawes
Suits — Ryan Bernal & Alex Buckland
Producers — Kyla Bridge & Holly Alexander
Director — Matt Devine
Production — Revolver
Music — Mika Abadie
Client — Mie-Leng Wong