Already proud
The integrated campaign launched during the Olympic Games opening ceremony, including film, OOH, and painted murals in athletes’ hometowns across the country.
After winning a bronze medal, Matt Denny quoted the ad during his in-stadium interview as having provided motivation. Nice.
Executive Creative Directors — Jeremy Hogg & Richard Shaw
Creative Directors — Scott Zuliani & Harriet Ronn
Creatives — Madeleine Semit & Tom Macphail
Suits — Chris Howatson, Katy Ward & Becca Spence
Producers — Natalie Greaves & Holly Alexander
Director — Rob Stanton-Cook
Production — Collider, Heckler, Heckler Sound
Client — Petra Perry
Channel 9 News, Channel 9 Olympic Broadcast, The Today Show