OPSM
Style is why
OPSM is Australia’s biggest provider of premium designer eyewear. However, with a growing number of cheaper, fast fashion competitors, customers were increasingly only using OPSM for prescriptions, and shopping elsewhere for eyewear. We used the voice of philosopher and activist Dr. Cornel West to redefine what style means, in a brand campaign celebrating the distinctive style of everyday people.
Agency — Marcel Sydney
Creative Chairman — David Nobay
Executive Creative Director — Scott Huebscher
Creatives — Jeremy Hogg, Kevin Masters, Leslie Sharpe & Gavin Chimes
Suits — Gavin Levinsohn
Producers — Holly Alexander
Director/ Photographer — Simon Harsent
Production — Pool Collective, Heckler
Client — Jee Moon
AWARD (1x silver, 3x bronze), AdFest (bronze), AdNews Australia's Top 10 Ads 2016