La Mesita
Yes You Mexi Can! The midweek Mexican meal had become formulaic for Australians. Which is not how Mexican should be. We launched La Mesita, a new, bold, authentic Mexican range that brought the permissibility and spontaneity back to Mexican food. Breakfast burritos for dinner? Yes You Mexi Can!
We collaborated with a real mariachi band and recorded four online films, as well as a radio execution for every day of the week, all to give more Aussies more permission to enjoy more Mexican, not just on Tuesdays.
For a little added fun, we also created a heap of recipe songs for people to cook along to.