Domain
Know what we know
Most of us know that buying, renting and selling can be stressful and complex to navigate. That’s why why Domain are generously sharing their knowledge with the brand platform, ‘Know what we know’. The campaign is now in its second year, and stars Rose Byrne and Bobby Cannavale.
Whether it’s wanting a spare room, a shorter commute, proximity to schools or public transport, there’s a multitude of decisions people consider when looking for their next home. We used the power of Domain’s suburb insights and property data to acknowledge these trade-offs in a way that delivered over 300 contextually relevant messages across OOH, Radio and Social as wayfinding devices to show the differences of each trade-off specific to that location.
Agency — Howatson+Company
Executive Creative Directors — Jeremy Hogg & Richard Shaw
Creatives — Olive Jones Evans, Phoebe Gribble, Tom Macphail, Madeleine Purdy,
Britt Manning, Alberta Gunner & Madeleine Semit
Suits — Chris Howatson, Kirsty Taylor, Kristie Thistlethwaite, Sophie Sykes & Sophie Grierson
Producers — Natalie Greaves & Holly Alexander
Designers — Chloe Schumacher, George Coltman, Harry Cromarty, Jo Cao, Caroline Gilroy & Ellena Mills
Director — Trent O’Donnell & Katie Locke O’Brien
Production — Beautiful State, Rabbit, The Editors, Rumble
Client — Rebecca Darley, Heather McGovern, Sarah Macartney, Andrew Younis,
Shanika Campton, Sarah Skinner, Rebecca Gerometta, Kinga Papp, Liz Fry & Madde King