Air-Ink
The project began as a pilot in Hong Kong and quickly grew into a global campaign reaching London, New York, Bangalore, Singapore, Berlin, Amsterdam, Chicago, Sydney, and the cover of Contagious Magazine.
It was named the Beazley Product Design of the Year 2017, one of Time Magazine Best Inventions 2019, received an Edison Award, and is permanently displayed in The London Design Museum.
Creative Chairman — David Nobay
Executive Creative Director — Scott Huebscher
Creatives — Jeremy Hogg, Kevin Masters, Leslie Sharpe & Gavin Chimes
Suits — Ryan Bernal, Alex Buckland, Knox Cassidy & Osmond Go
Producers — Holly Alexander, Chris Beghin & Simon Davis
Technology Director — Anirudh Sharma (Graviky Labs)
Videographer — Gundeep Anand
Editor — Luke Bellis
Music — Trailer Music
Artists — Pat Vale, Paul Davis, Kristopher Ho, Mr Doodle, Will Barras, Jonny Hannah, Josh Parkin, Roderick Mills & Good Wives and Warriors (Becky Bolton & Louise Chappell)
Client — Mie-Leng Wong
Cannes (gold, 3x shortlist), D&AD (graphite, wood), Spikes Asia (2x bronze), AWARD (silver), Beazley Product Design of the Year (Design Museum, London), Part of the Smithsonian Design Museum collection, Edison Award, Time Magazine 100 Best Inventions 2019
The Guardian, Time Magazine, USA Today, Time Out London, The Drum, Metro, CNBC, ITV, HypeBeast, It's Nice That, Fast Company, Mashable, PSFK, Business Insider, Cool Hunting, Today, Yahoo! News